Reach-based response
Replies / Reach × 100 and Link clicks / Reach × 100 measure interactions relative to distinct accounts reached. They are not unique-engager rates.
MANUAL STORY ANALYTICS
Instagram Story Analytics.
Use metrics you can access to explore how your Stories perform. Rates below are transparent arithmetic proxies, not official Instagram KPIs.
No connection to Instagram · Enter known numbers only
STEP 01 / INPUTS
Your Story metrics
Leave unavailable data empty. Zero is different from unknown.
STEP 02 / INTERPRET
Performance snapshot
Computed as you type — without server requests.
REPLIES / REACH—Enter reach and replies
Your calculated metrics will appear here once the needed inputs are available.
UNDERSTAND THE FORMULAS
Every denominator changes the meaning.
Exposure-based actions
Exits, forward taps and back taps / Impressions or Views × 100 are simple arithmetic proxies. Instagram's own metrics and definitions may differ.
Exposure-to-reach ratio
Impressions or Views / Reach × 100 reflects exposures relative to reach. It can exceed 100%; it is not an engagement or completion rate.
Story Insights availability varies by professional account, region and Instagram version. Never infer a missing native metric from unrelated numbers.
STORY DATA FAQ
Interpret with context.
Why is a metric marked “Not available”?
The required input is missing or its denominator is zero. We do not convert missing data into zero.
Are these Instagram official metrics?
No. They are transparent calculations based on your manual entries. Native Instagram Insights may use different definitions.
Can reach and views be used interchangeably?
No. Reach usually measures unique accounts, whereas views or impressions can include repeat exposures.
Can I compare different dates?
Only if metric definitions, time periods and content formats are consistent.